People often ask if our bags are made for kitesurfers. They're not. They're made for people who look at our bags and say, "Great bag!" Are they made for people who care about the environment? We hope so, but our first priority is to make a great product. To us, the whole point of upcycling is to create something better.
We design our bags based on what we need and what we like. I hate checking bags when I fly--I just don't do it--so we're designing the perfect carry-on.
We also listen. People come in to our workshop and tell us what they'd like to see, and this totally influences our line. A bunch of friends were excited about what Mafia would do with a hip pack, so we're making one (look for it soon!).
And we keep our production local. We can make improvements and changes immediately, do repairs quickly, and make sure everything meets our standards. Plus we get to know the people who sew our bags (Hi Jude!).
We do what we like, we listen to our customers, and we keep things simple. We care about our work, so we get to be part of a community that brings our bags to life, everyday.